Google Ads

If you’ve ever felt like running Google Ads is just throwing money into a black hole and hoping something sticks, […]

The Appeal of Smart Campaigns When you see “Smart Campaign” pop up in Google Ads, I get it—the temptation is

Have you ever Googled a competitor and thought, “Wow… why does their ad look like a full-blown menu while mine

Ever felt like Google Ads is one giant mystery box that just eats your cash? You set up a campaign,

Ever feel like Google Ads is this mysterious slot machine? You put in some cash, pull the lever, and either

Let’s get straight to it: do you really need Google Analytics for Google Ads, or is this just one of

You’ve seen them. They pop up when you Google “coffee near me,” follow you around the web, and somehow seem

Let’s be real: Google Ads is both essential and dangerous. Essential because it can throw your business in front of

If you want to see how far technology has come, read up on digital advertising and tracking technology and how

Never stop testing, and your advertising will never stop improving David Ogilvy Contents: 1.) Introduction 2.) The Process 3.) How