Whether you believe you can or you can’t you’re right.Henry Ford
Do you want to become a Google Ads specialist? If so, you’re in the right place! In this blog post, we will discuss everything you need to know about becoming a Google Ads specialist. We will cover which certifications are necessary, what courses to take, and how to get started in this exciting field. So, whether you’re just starting out or you’re looking for a career change, read on for all the information you need to make your dream of becoming a Google Ads specialist a reality.
(1): Overview of Google Ads And What It Is
(2): Google Ads Certifications And Where To Get Them
(3): A General Overview Of Google Ads Certifications
(4): Recommended Courses for Becoming a Google Ads Specialist
(5): Wrap-Up & Final Thoughts on Becoming a Google Ads Specialist
(1). Overview of Google Ads And What It Is
Google Ads is a powerful advertising platform that enables businesses to reach potential customers around the world. With Google Ads, businesses can create ads in different formats and customize their campaigns according to their goals and budget. This platform gives them access to data that helps them track performance and optimize campaigns for maximum results. Whether you are someone who wants to start out with digital advertising or an experienced marketer wanting to take your campaigns up a notch and expand into search or the other properties that Google gives you access to (e.g., Youtube, Gmail, The App Store, The Display Network, etc.), Google Ads can provide you with the tools and insights needed for success.
(2). Google Ads Certifications And Where To Get Them
Becoming a Google Ads specialist requires certain certifications, which are offered by Google itself and are free to get. Becoming a Google Ads Specialist is not easy, but it can be rewarding if done correctly.
There are several steps involved in becoming certified as a Google Ads specialist, including (but not limited to) studying for and passing the necessary exams.
Google Skillshop is where you’ll be getting your certifications, it’s an online platform from Google that offers a range of certifications and learning resources for professionals looking to specialize in using Google tools such as Google Ads, Analytics, Cloud Platform, and more. With Google Skillshop, users can take free courses to learn about the different products available on the platform and gain certification when they pass the associated exams. By becoming certified with Google Skillshop, you’ll not only gain valuable knowledge but will also gain recognition in your field of expertise.
(3). A General Overview Of Google Ads Certifications
In order to become a Google ads specialist, you need to study for the following certificates and pass the exams. These certificates are:
- Google Ads Search Certification
This certification covers search campaigns and how they work; it sheds some light on how the Google ads auction work etc. This one should be relatively straightforward after finishing the courses I will mention below.
- Google Ads Shopping Certification
This certification covers shopping campaigns, how to set them up, how they work, and their requirements. If you plan on freelancing, you absolutely need to get this one, as you’ll come across clients with e-commerce stores.
- Google Ads Display Certification
This certification outlines how display campaigns work (which can reach 90% of global internet users) and how to set them up properly.
- Google Ads Apps Certification
This certification will teach you how to run app campaigns.
- Google Ads Measurement Certification
This one will teach you how to measure your advertising performance and make decisions based on data. This one is really important, as without tracking results, you won’t be able to optimize and scale properly.
- Google Ads Creative Certification
This certification will teach you how to make effective ads based on Google’s research-backed guidance.
- Grow Offline Sales Certification
This certification will teach you how to run local ads, which is really essential for brick-and-mortar businesses.
(4). Recommended Courses for Becoming a Google Ads Specialist
It’s essential that you find the right courses and training programs to help you reach your goal.
I have gone through a lot of courses, and let me tell you; there are a lot of fake gurus in this space who will sell you snake oil.
But here, I will cover some of the best courses available for those looking to specialize in Google Ads. We’ll discuss what each course covers and any additional resources needed for success.
Let’s get started!
Course #1: The Google Ads Bootcamp by Aaron Young
Aaron Young is, without a shadow of a doubt, a Google Ads master; he knows what he is talking about and runs campaigns for his own and for his clients and not just regurgitating information from other sources.
His Bootcamp will take you all the way from learning what Google Ads is, to setting up, running, monitoring, and optimizing Google ads search campaigns that are profitable. He also provides checklists and templates that will make your job easier as a Google Ads professional.
Some people say that this course is outdated, but I beg to differ, yes, some of the features that he mentions are no longer available and the Google Ads interface has changed since recording the course, but the underlying principles are still the same.
I recommend this course because it’s the most comprehensive Google Ads course to date, and no course comes even close in the breadth and depth of the material covered.
This course is provided by Isaac Rudansky, founder and CEO of AdVenture Media Group, his agency manages $100+ million in annual google ads spend, so you’re in good hands.
It is the number one course in the topic on Udemy and has a lot of positive reviews, I personally learned a lot from it, and it helped me with getting the google ads certifications and starting my career as a Google Ads specialist.
(5). Wrap-Up & Final Thoughts on Becoming a Google Ads Specialist
Becoming a Google Ads specialist is an exciting and rewarding career path. With the right certifications, courses, grit, and determination, you can create your own success story as a Google Ads specialist. In this blog post, we discussed everything you need to know about becoming a Google Ads specialist—from getting certified to learning how to get started in the field of specialization.
Once you go through the material that I’ve covered in this post, you’ll be more than qualified to apply for junior positions, or if, for whatever reason, you can’t get a PPC job, you can sell your Google Ads services on freelance platforms.
I hope you learned a lot from today’s guide.
Until next time,