Remarketing is a powerful tool for businesses that use Google Ads. It allows you to show targeted ads to people who have previously visited your website, which can help bring them back to your site and increase conversions. Here’s how to effectively target past visitors with Google Ads:
- Set up a remarketing list: The first step to setting up a remarketing campaign is to create a list of past visitors. This can be done through the use of a remarketing tag, which is a piece of code that you add to your website. When someone visits your site, the tag places a cookie on their browser, which allows you to target them later with ads.
- Choose your targeting options: Once you’ve set up your remarketing list, you can choose how you want to target these past visitors. This can include showing ads to everyone on the list or narrowing it down to specific segments (such as people who visited specific pages on your site).
- Create targeted ads: Now, it’s time to create your ads. Make sure to tailor your ad copy and graphics to the specific audience you’re targeting. For example, if you’re targeting people who abandoned a shopping cart on your site, you might want to include a special offer or discount in your ad to encourage them to complete their purchase.
- Use exclusions: It’s important to use exclusions in your remarketing campaigns to avoid showing ads to people who have already converted. For example, if someone has already purchased a product from your site, there’s no need to continue showing them ads for that product.
- Test and optimize: As with any advertising campaign, it’s important to regularly test and optimize your remarketing efforts. This can include testing different ad copy, targeting options, and ad placements to see what works best.
By following these steps, you can effectively use Google Ads to target past visitors and increase conversions for your business.